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Multi-Level Marketing and Traditional Marketing Systems

multi-level marketing and traditional marketing systems
Written by Ashish Kumar

The status of multi-level marketing has its ups and downs. A quick exploration on Google offers both negative and positive articles towards this industry. There is surely no lack of opinions.

However, this is no different with traditional business; the 5% group exists in MLM and outside MLM.

What Does the Future Hold?

It is very stimulating to consider the future of MLM with the Internet. There are likely very few business models that have not taken advantage of internet marketing.

We have to distinguish between Internet MLM opportunities, and traditional MLM utilizing the internet for marketing or sponsoring purposes. They are quite dissimilar and exceptional. The few Internet MLM business’s seen are virtually a business with no product. The products are marketing tools one can buy to assist in the recruitment activities. The up-selling strategies are non-stop and could be annoying.

Internet MLM Business Leads – Advantages and Disadvantages

The biggest advantage is that recruitment is no longer restricted geographically. The internet is global and so sponsoring activities can be focused globally, in an instant.

The second biggest advantage is that marketing efforts can remain effective for months, or even years. For example; a content or video marketing remains effective for very long periods of time. It may only require minor editing once or twice a year. In traditional MLM, marketing effort is only effective for a moment in time.

The third biggest advantage is that marketing efforts are always on auto-pilot. Follow up upon follow up is automatic. Auto responders, when used properly are extremely effective in turning leads in customers.

The last advantage is working from the comfort of home. This was a big marketing strategy with traditional MLM. However, the good MLM’s actively promoted many meetings and conventions. This involved a hefty amount of time, travel and expense. It does not get much easier that sitting at laptop and having total control of marketing and sponsoring activities.

The last disadvantage is building a relationship and forming trust. The one on one personal engagement has a huge advantage over email, chat or other e-communications. Credibility can be quickly established. One will always gain trust quicker through personal engagement. The same trust can be gained over the internet but this will take a considerable amount of time and effort.

The internet has and will continue to make easier and comfortable to sponsor people. The key here is – “Comfortable”. Traditional MLM gets very difficult when one has to do cold call recruitment tactics.

Multi Level Marketing is certainly here to stay for the long term.

Anil Kumar

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