There was a time when when physical fitness and health supplements were required for every sportsmen to boost their endurance and energy.
With growing awareness about health and fitness, supplements on nutrition and wellness are now at par with cosmetics and personal care products.
The Indian Direct Selling Association (IDSA) says Wellness has emerged to be a top product class in Multi-level Marketing adding to the strongest share of revenues leaving behind cosmetics and personal care products.
Figures shows that a vast majority of individuals are certainly not in a position to give up their favourite vitamin supplements, even in case they are cutting back in some other popular fields such as gymming or yoga.
Home based business (multi level marketing) firms such as Amway, Herbalife, Sami Direct, Hindustan Lever Network, Modicare and Forever Living continue to be now planning significant investments in India within the nutrition and wellness segment.
There was a time when the top-selling product category was educational products but in recent time, as people are becoming health concious, fitness and health supplements are becoming the next trillion dollars industry.
In just over a 10 years, the craze has changed to wellness as the leading product category with cosmetics at no.2.
A top rated investment company in the health, wellness and fitness industries, JD Ford & Company states that the overall health-market section represents USD 600 billion globally, and expanding.
Today, weight loss and nourishment is actually attaining ground quickly, generating about 40 per cent, according to the IDSA.
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