US-based direct sales company Tupperware is eyeing the online platform to sell its range of storage containers.
Asha Gupta, Managing Director, Tupperware India, stated, “Since we already have about 1 million fans on our Facebook page, we want to take advantage of this by creating apps to recognize the nearby distributor for our clients. We have actually always been thinking about entering online selling officially for customer convenience.”.
In the United States, Tupperware gets 2 per cent of its profits from online sales. In India it might be issue of time prior to it formally starts using it as an extra distribution network.
In fact, some portals are already selling Tupperware items after obtaining items from its distributors. Its items are quickly spotted even at retail stores in spite of the business not being offered straight to retailers.
Besides, Tupperware has also chosen to enter brand-new classifications such as water purifiers solely for the Indian market. It now plans to take its water purifier brand TupperSure to emerging markets such as Indonesia, South Africa, Russia and Brazil.
Its water cleansers are manufactured at its centers in Dehradun and would possibly function as the base for supplying it to the remainder of the arising economies across the world.
On categories such as cosmetics and nutraceuticals, Gupta stated “it may refer time however in the long term new categories such as nutraceuticals will get added”. In India, the southern markets continue to generate the bulk of sales for Tupperware. “In the south, customers are not price sensitive and are more quality conscious,” stated Gupta.