Amway India is now counting on alternate options to grow business in India, having faced hard condition over the last two years. The subsidiary of the $12-billion US-based Amway Corporation had troubles with regulative issues over its direct-selling business, which even saw its senior management being charged with financial irregularities. It is now planning to expand retail base with some of the premium brands.
Amway India Enterprises MD & CEO Bill Pinckney shares ,Our beauty category has been giving a healthy and balanced double-digit growth for the last couple of years. In the next few years, our major focus would be on the health and beauty sector.
The Rs 2,280-crore company, which has been operating in the nation for 15 years, has opened up an Amway Beauty store in Chennai and plans to open more throughout major metros. These establishments will certainly not only display Amway’s healthcare and beauty products but will also provide customization, while buying products.
These retail stores will have experts, who would give recommendations and the future in this industry is customization, said Anshu Budhraja, chief operating officer, Amway India.
After Herbal Life, Amway is also planning to get in the weight management category and the same is slated to be launched in 2015.