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Vestige To Launch PETA certified 100% Vegan Assure Natural Range

By Ak Sharma | Published on 13/09/2020

India’s homegrown MLM company Vestige Marketing Pvt. Ltd., and also the only Indian company in the world’s top 30 direct selling companies has expanded its personal care category into the natural personal care segment. The newly launched brand is Assure Natural. After achieving immense success following the initial launch in August, the company has launched […]

Amway sees post-COVID online sales to stay at 80-85pc

By Ak Sharma | Published on 27/06/2020

Amway sees post-COVID online sales to stay at 80-85pc

The company’s online business which was at 33 per cent in February hit 90 per cent during the lockdown but Amway does not foresee it will get back to pre-covid level in the future. Direct selling major Amway India remained bullish that its digitally focused strategy will help regain business very close to the pre-COVID level by […]

Amway India to concentrate more on immunity-boosting, nutrition products

By Ak Sharma | Published on 27/05/2020

Amway India to concentrate more on immunity-boosting, nutrition products

Amway, which is taking a look at its ‘portfolio’ in India as part of planned global investments, is studying how to readjust the portfolio more towards immunity, nutrition in the country Amway India also expects its business to come back to at least 80-90% of pre-lockdown levels by July With the increased demand for immunity […]

Coronavirus outbreak a right time to revisit Ayurveda wisdom on prevention: Amway CEO

By Ak Sharma | Published on 25/03/2020

Coronavirus outbreak a right time to revisit Ayurveda wisdom on prevention: Amway CEO

Amway, which counts China as its largest market and was allowed to run its factory in Guangzhou to produce its ‘Nutrilite’ health products although others in manufacturing sector such as cars and electronics have been shut, believes India could also consider building long-term immunity and a healthy society as the Chinese have done. Crisis like […]

Amway India Appoints Ajay Khanna as Chief Marketing Officer

By Ak Sharma | Published on 28/01/2020

Amway India Appoints Ajay Khanna as Chief Marketing Officer

Khanna has taken over the reins from Sundip Shah and will will report to Anshu Budhraja. Ajay Khanna joined the organisation in 1998 and donned many hats in various capacities Direct selling FMCG company Amway India has appointed Ajay Khanna as the chief marketing officer. With over 24 years of experience in the FMCG and […]

Network Marketing Companies seek protection under Consumer Protection Act

By Ak Sharma | Published on 12/04/2017

Indian MLM Companies seek protection under Consumer Protection Act

Network Marketing and Direct Selling companies in India are facing a lot of problems while operating in the Country. The current provision of criminal proceedings in the case of discrepancies is hampering the growth of these companies in India. Hence these Direct selling companies have urged the Indian Government to extend protection under the Consumer […]

Amway takes concrete steps to triple its turnover in next decade

By Ak Sharma | Published on 18/07/2016

Amway takes concrete steps to triple its turnover in next decade

Key Highlights: Amway to add 8 more products to its existing product lines Decides  to  explore newer avenues like the experience stores and e-commerce to increase turnover Plan to launch an app with no  tie-up with the existing e-tailers like Flipkart or Amazon DELHI : One of the leading and oldest  FMCG direct selling company […]

Amway starts pick-up centre at vadodara, Gujarat

By Ak Sharma | Published on 15/10/2015

Amway starts pick-up centre at vadodara, Gujarat Gujarat is one of the top five markets for Amway company in India. Country’s leading direct selling FMCG company – Amway India – on Wednesday upgraded its existing office at Anand to an express pick-up centre. The new set-up is a first of its kind in the country […]

Amway’s priority is to engage with the government constructively: Anshu Budhraja

By Ak Sharma | Published on 05/12/2019

#Tupperware #Oriflame #Microsoft #FSSAI #AnshuBudhraja #Amway Even after being engulfed in the controversial arrest of its CEO, Amway refuses to give up its promising Indian Market. It has decided to come back even stronger by engaging in constructive participation along with the Indian government. The GDP of India’s direct selling market is around 0.08 per […]

#Amway betting big on India, eyes Rs 6000 crore revenue

By Ak Sharma | Published on 10/09/2015

#Amway #DirectSelling Amway the largest American Direct Selling company, which has a significant presence in India, has decided to make its presence felt even more strongly. It is taking strategic decisions for the growth of the company by enabling its online marketing and sales. The company has already set up a manufacturing hub for nutrition […]

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