Whether you work alone as an
entrepreneur or as a part of a startup or an eCommerce website representative,
networking marketing is worth looking into. In short, network marketing
represents a unique and personal method of sales and advertisement. According
to statistics, network marketing has shown consistent growth across the
US, with average income for marketing representatives ranging around $55,500 on
a yearly basis.
This is a nice sum to consider for
the work it takes to represent a product portfolio in your local area. However,
building an effective marketing strategy for this type of sales can be
difficult. Let’s take a look at several tips which can help you create your own
network marketing strategy and earn more revenue as a result.
Corroborate
your Credentials
Due to the door-to-door nature of
network marketing, the industry faced its fair share of accusations over the
years. Many false advertisers have
claimed to be representatives of certain companies in order to scam unknowing
customers of their hard-earned money.
In order to avoid that, you should
corroborate your credentials, claims and identity. Make sure to have legal
paperwork with you, which states that you are indeed a salesperson for a
network marketing firm and that you have permission and ability to sell their
products.
Build a
Product Portfolio
Once you have the necessary paperwork
ready, you can create a product portfolio which you will sell to potential
customers. A product portfolio can consist of anything that you consider worth
selling in your local area. Some of the most popular network marketing
industries include fitness, makeup products and house appliances.
Joseph Frank, content marketing
specialist at Top Writers Review spoke on
the matter recently: “A good product
portfolio is necessary in order for you and your company to appear professional
to casual viewers. Create a list of products and services which are available
for purchase and make sure that you always have those items available for
sale.”
Create a
Customer Profile
Very few items can be sold to an
unlimited number of people. This is because we differentiate customers based on
their genders, age, lifestyle choices and professional occupations.
In order to know which people to
target with your products, you need to create a customer profile beforehand.
Take some time to consider who would be the perfect customers for the products
you have on offer and make sure to market yourself to those people first and
foremost.
Develop a
Sales Pitch
It can be very bad for your
reputation to show up at a sales meeting without a sales pitch standing by. A
sales pitch usually consists of a small “speech” in which you explain why your
products are good for that particular customer.
Make sure to prepare answers if any
of your customers ask something like “how are your products different than the
competitors’?” since these are difficult questions to answer correctly. Be
professional and respectful of other network marketing brands since it can
damage your own credibility if you start gossiping.
Provide
Social Proof
Another point of contempt worth
noting in terms of network marketing is the social proof involved – or lack
thereof. People will rarely want to buy something without solid proof that the
item works as advertised.
This means that you should have
some customer reviews, sales data and the features & benefits list
available for unsure customers. That way, you will add a sense of security and
trust to your potential customers and ensure that they make the final purchase
after being reassured of your products’ performances and quality.
Establish a
Social Media Presence
Customers often check online
resources for additional information before making a purchase. It’s a good idea
to create dedicated network marketing pages on platforms such as Facebook,
Twitter and Instagram before you start the sales process.
This will allow your customers to
check for more information online and come across your pages fairly easily. You
can use these pages to post product discounts, sales updates, satisfied customer
images and other marketing materials.
Offer
Verified Information
No matter whom you talk to in
regards to your products, network marketing only works as long as you are
honest about your products. After all, you want to build a business around
product sales without relying on cheap scam tactics (as we’ve mentioned
previously).
Brush up on the information
surrounding your products and speak truthfully about their features, usage and
pricing. Depending on whether you use door-to-door sales tactics or rely on an
eCommerce website, you can offer product demonstration and trial periods to
your customers. The friendlier and more helpful you appear to be, the easier it
will be to seal the deal and sell a product.
Follow-up
and CTA
Lastly, even if a customer is
reluctant and unsure of whether or not they want to buy your product, you still
have a chance to sell. Calls to action are a great marketing tactic which can
help you achieve bigger sales numbers in network marketing.
If your customer is passive and
doesn’t ask any questions about your product, you can do that instead. Ask them
whether they are happy with what they see, what they would use the product for
and how does the price sound to their purchase abilities. Most importantly, ask
your customers about when you can reach out to them to ask again about whether
or not they will buy your products. Do your best to follow up on every sales attempt
you made in order to get a second chance at selling your product to potential
customers.
In Summation
Network marketing requires you to
act like a professional salesperson if you want to succeed and build a career in the
industry. If you choose to work with others in a network of salespeople,
develop a clear plan on how you will do that.
Network marketing does allow you to
cooperate with others and sell even more products through teamwork. However, in
that case, you should create a business model and split your profits evenly
between the members of your network.
Daniela McVicker is a blogger with a rich experience in writing about UX design, content planning, and digital marketing. Currently, she is the chief contributor at Topwritersreview where she helps individuals and organizations improve their web content writing, design, and planning skills. Her posts are always packed with examples and actionable content that readers can put straight into action.
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