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Direct Selling in India: An Overview of the Industry and its Regulatory Framework

By Ak Sharma | Published on 04/01/2023

Direct Selling in India

Direct selling is a business model in which products are sold directly to consumers, usually outside of a fixed retail location. This business model has gained popularity in India in recent years, with many companies choosing to adopt it as a way to reach out to customers and sell their products. The direct selling industry […]

Kerala police to tighten laws on MLM Firms

By Ak Sharma | Published on 05/11/2016

The police has decided to enforce strictly the guidelines issued by the state government imposing strict restrictions on mlm and direct selling entities. Apart from making registration mandatory for them, the guidelines issued in 2015 September imposes a ban on money chain model activities and giving incentives for canvassing persons as direct selling agents. But […]

Government holds the bill to check the ponzi scheme

By Ak Sharma | Published on 05/12/2019

The government has put on hold the review of the ponzi scheme bill,which was suppose to bring about more clarity to distinguish between a genuine MLM company and ponzi money circulating companies. A week after the arrest of Amway India chief executive Bill Pinckney, the Indian Direct Selling Association has sought amendments to the Prize […]

IDSA seeks uniform central regulation for direct selling

By Anil kumar Sharma | Published on 18/08/2015

IDSA seeks uniform central regulation

#DirectSellingIndustry #IDSA #ChaviHemanth #MLMNews Today IDSA highlighted the demand for a Central Government-driven uniform structure to control the Rs. 7,500-crore market, which is now going through tough times as a result of different line of thinking in some states against the direct selling sector.

Ram Vilas Paswan favours regulator for direct selling industry

By Anil kumar Sharma | Published on 06/12/2014

Ram Vilas Paswan favours regulator for direct selling industry

#DirectSelling #MLMLaw #MLMNews #MLM NEW DELHI: The consumer affairs ministry is keen to set up a regulator for the over Rs 7,000 crore direct marketing industry and on Thursday minister Ram Vilas Paswan added his stamp of approval to the idea. Following demand from the industry, the government has constituted an inter-ministerial group (IMG) to […]

Ministry to clear regulatory grey areas on direct selling, e-commerce

By Ak Sharma | Published on 05/12/2014

Ministry to clear regulatory grey areas on direct selling, e-commerce

#DirectSelling#MLMNews #IDSA #MLMLaw The Consumer Affairs Ministry is working out a proposal to iron out regulatory ambiguities surrounding direct selling and e-commerce that treat them on a par with money-making deposit schemes. Committee agenda While a committee comprising representatives from the Government departments concerned will meet to deliberate over direct selling norms on December 8, […]

Present scenario of MLM in India

By Randhir Kumar | Published on 11/02/2014

mlm law india

Network Marketing/Direct sales/Multi Level Marketing or in short MLM is a good way to build a powerful business for any ordinary person. In fact it is a sustainable business model. While it’s probably the most underrated business model in India. Though it has proven, its worth outside. There are many reasons, why it is not […]

Kerala Government Soon To Pass Bill To Regulate MLM

By Ak Sharma | Published on 07/08/2013

Kerala Government Soon To Pass Bill To Regulate MLM

Soon Kerala will become the first state to pass law on MLM industry in India. The bill on MLM will be presented in the assembly in coming session.  All the aspects related to the control and the operations of MLM companies in Kerala has been discussed and same to be presented in the assembly during […]

Government conducting probe against 154 companies, Sachin Pilot’s Reply to Rajya Sabha

By Ak Sharma | Published on 06/08/2013

Government conducting probe against 154 companies, Sachin Pilot's Reply to Rajya Sabha

The central government is probing grievances of financial scams against 154 companies, which also includes those connected with Saradha Group and Rose Valley Group, Parliament was informed today by Sachin Pilot. In a written reply to Rajya Sabha, Sachin Pilot said ” We received complaints against 154 companies/organizations during the last 3 years,” Pilot stated his […]

IDSA & Members Seeking Cilarity on MLM Regulations

By Ak Sharma | Published on 20/07/2013

Indian Direct Selling industry

In order to get legal sanctity and recognition from both central and state government authorities, the Indian direct sellers like Tupperware, Amway, Oriflame and their association body IDSA might quickly approach the commerce ministry in coming days. Right now direct selling sector is of Rs 7,000-crore in India with 18  companies who are promoting through direct […]

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