Amway India Enterprises a direct selling FMCG company, has started emphasizing on the need for wholesome diet and nutritional supplement. To ensure preventive health care, Amway launched awareness campaign.
Mr. Vijay Kumar a well-known cardiologist, shared the importance of micro nutrients like vitamins, minerals and macro nutrients like protein, carbohydrate being a part of the diet.
In a quote released by, Amway India said,
We are getting less protein, because the average Indian diet’s compromises 90% of the carbohydrates and fats and this lead to a greater medical problem.
Mr. Diptarag Bhattacharjee, Vice president, East, Amway India said,
Today nutrition for most is an after thought. We are what we eat and what we eat is not good always, as fast food constituted major part of our day-to-day diet. After launching the colour your diet campaign.