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Amway India Appoints Ajay Khanna as Chief Marketing Officer

By Ak Sharma | Published: January 9, 2020

Amway India Appoints Ajay Khanna as Chief Marketing Officer

Khanna has taken over the reins from Sundip Shah and will will report to Anshu Budhraja. Ajay Khanna joined the organisation in 1998 and donned many hats in various capacities Direct selling FMCG company Amway India has appointed Ajay Khanna as the chief marketing officer. With over 24 years of experience in the FMCG and […]

Amway takes concrete steps to triple its turnover in next decade

By Ak Sharma | Published: July 18, 2016

Amway takes concrete steps to triple its turnover in next decade

Key Highlights: Amway to add 8 more products to its existing product lines Decides  to  explore newer avenues like the experience stores and e-commerce to increase turnover Plan to launch an app with no  tie-up with the existing e-tailers like Flipkart or Amazon DELHI : One of the leading and oldest  FMCG direct selling company […]

Indian government to soon issue the guidelines for Direct Selling Industry

By Ak Sharma | Published: July 11, 2016

Indian government to soon issue the guidelines for Direct Selling Industry

Key Highlights: Indian Government to regulate new guidelines barring entry fee to a direct selling/network marketing /MLM company All direct selling companies operating in India to comply with the new guideline within 90 days The guidelines to specify the cooling period for both the direct selling company and the agent NEW DELHI: Guidelines prepared by […]

The Status of Network Marketing/MLM/Direct Selling in India

By Ak Sharma | Published: July 11, 2016

The Status of Network Marketing-MLM in India

Key Highlights The history of network marketing Global industry size Need of the hour for the direct selling industry to thrive and flourish in India What is Direct Selling and Network Marketing? Before we discuss or try to understand the current situation of Network Marketing /MLM or Direct Selling Industry in India, it is important […]

Amway’s priority is to engage with the government constructively: Anshu Budhraja

By Ak Sharma | Published: September 4, 2015

#Tupperware #Oriflame #Microsoft #FSSAI #AnshuBudhraja #Amway Even after being engulfed in the controversial arrest of its CEO, Amway refuses to give up its promising Indian Market. It has decided to come back even stronger by engaging in constructive participation along with the Indian government. The GDP of India’s direct selling market is around 0.08 per […]

Direct Selling sector as a retailing medium in India is yet to gain momentum

By Ak Sharma | Published: January 18, 2015

Direct Selling sector as a retailing medium in India is yet to gain momentum

#DirectSelling #Retail #Amway #Oriflame #Tupperware The past history of direct marketing dates back to the days, perhaps, when we used to acquire vegetables as well as family products from the cart vendors. Gradually, the principle as a tool of selling gained approval, yet, the section has actually not attained its best position in the country. […]

Consumer Protection Authority open to regulate e-commerce, direct selling

By Anil kumar Sharma | Published: December 11, 2014

Consumer Protection Authority open to regulate e-commerce, direct selling

#DirectSelling #RamVilasPaswan #MoneyCirculationSchemes #Amway A Consumer Protection Authority after amending the Consumer Protection Act (1986) was suggested by some representatives at the first meeting of an inter-Ministerial group chaired by the Ministry of Consumer Affairs (MoCA) to iron out issues related to regulating the e-commerce and direct selling space.

Amway’s fortunes dip in India

By Anil kumar Sharma | Published: December 9, 2014

Amway's fortunes dip in India

#Amway #MLM #DirectSelling #WilliamPinckney Amid its run-ins with the police over direct-selling model, firm’s net profit falls 20% in FY14, revenue down 8% Amway, India’s largest direct-selling company, despite an annual drop of 20% in net profit and 8% in turnover in 2013-14, continues to be bigger than fast-moving consumer goods (FMCG) giants like Gillette […]

Amway says E-commerce to contribute half of sales in future

By Anil kumar Sharma | Published: December 5, 2014

Amway says E-commerce to contribute half of sales in future

#Amway #TamilNadu #Sales #DirectSelling #MLM NEW DELHI: Direct selling company Amway, which is aiming Rs 6,000 crore turnover by 2020, today said it expects its e-commerce platform to contribute half of its sales in the future.

Amway Opportunity Foundation celebrates Amway Children & World Service Week

By Ak Sharma | Published: November 16, 2013

New Delhi: Amway has launched a world service week focusing on under privileged children of society to celebrate the 10th anniversary of Amway’s Global One by One Campaign for Children as well as 15th anniversary of Amway Opportunity Foundation in India. Amway opportunity foundation (AOF) is a registered NGO and deals with all corporate social […]

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