MLM News

Tag: amway india

Amway sees post-COVID online sales to stay at 80-85pc

The company’s online business which was at 33 per cent in February hit 90 per cent during the lockdown but Amway does not foresee it will get back to pre-covid level in the future.

Direct selling major Amway India remained bullish that its digitally focused strategy will help regain business very close to the pre-COVID level by July and its online share of sales would continue to remain high at 80 -85 per cent. The company’s online business which was at 33 per cent in February hit 90 per cent during the lockdown but Amway does not foresee it will get back to pre-COVID level in the future.

“We expect online sales will continue to contribute 80-85 per cent to the overall sales,” Amway India CEO Anshu Budhraja said.

All training and meetings with the direct sellers have been shifted online and the company has conducted over 3,041 online training programmes engaging over 4 lakh Amway Direct Sellers since the lockdown, he said.

Riding on the spurt in demand for certain product categories like immunity, hygiene and health, he hoped to achieve 80-90 per cent level of business of pre-lockdown by July 2020.

The direct selling FMCG company has tied up with ITC to distribute juices through its channel last month and the city-based FMCG conglomerate hinted to distribute more products in the health segment through this agreement.

Amway said it witnessed excellent traction in certain categories during the lockdown and unlock 1 period, and saw a spike in the sale of immunity supporting SKUs (stock-keeping units) by almost three times, including the herbal range supporting immunity and respiratory health.

Pre-empting rise in demand of immunity and hygiene products, the direct selling major is gearing up to increase the production of these SKUs by four times in the coming months and maintain the product availability at 95 per cent, Budhraja said.

“We have identified around 30 SKUs, which include Nutrilite Tulsi, Nutrilite Ashwagandha, Nutrilite Natural C in the immunity space and others in the personal hygiene and home care categories,” he said.

The Indian arm of the US-based company said the manufacturing facility at Dindigul in Tamil Nadu has sufficient capacity to manage the forecast demand. Additionally, Amway also enhanced manufacturing capacity at contract partners to ensure adequate supply.
Amway India to concentrate more on immunity-boosting, nutrition products
- Amway, which is taking a look at its ‘portfolio’ in India as part of planned global investments, is studying how to readjust the portfolio more towards immunity, nutrition in the country
- Amway India also expects its business to come back to at least 80-90% of pre-lockdown levels by July
With the increased demand for immunity and nutrition products during the coronavirus lockdown, direct selling major Amway is gearing up for enhanced focus on the category and expecting up to 65% of its total business to come from it going forward, a top company official said.

The company, which is taking a look at its “portfolio in a big way” in India as part of planned global investments, is studying how to readjust the portfolio more towards immunity and nutrition here in the country.

Amway India also expects its business to come back to at least 80-90% of pre-lockdown levels by July.

During the lockdown, a consumer trend has been observed with demand moving towards immunity and nutrition products, Amway India CEO Anshu Budhraja told PTI.

“People are more attuned to consuming for their own self-care…During the lockdown, the classic case is that people did not want to go to a hospital, otherwise people earlier wanted to go to doctors for true curative (treatment). People have now moved to preventive and they see value in preventive,” he said.

Therefore, he said, “the need for supplementation is leading to heightened awareness for stronger immunity. I think that is one big megatrend which we see. We have coined the term ‘What’s IN’ and IN stands for immunity and nutrition.”

Budhraja further said the emerging consumer trend is also “helping our Ayurveda line” in which the company has six stock-keeping units (SKUs) out of which tulsi-based supplement saw a huge demand.

Asked if the company would ramp up production of such immunity and nutrition products, he said, “Good companies always follow consumer demands and consumer needs. If consumer demands and needs towards immunity supporting range goes up, obviously we will support that.”

Predicting that this market will grow over a period of time, he said, “It will grow more than the market in beauty (category) in the mid-term at least. We do see a mix change in our portfolio where immunity and nutrition will move up to almost 60-65% of the total business as compared to almost 56% at present.”

He further said, “We envisage that these categories will grow at a much faster pace because the consumer is evolving and naturally inclined to migrate into those segment.”

Reiterating the company’s focus on the segment as part of planned global investments, Budhraja said, “We are looking at the portfolio in a big way, how we can readjust our portfolio more towards immunity and nutrition. We are looking at multiple things around that.”

Commenting on business resumption after the lockdown, Budhraja said after being immediately impacted, operations of the company are scaling back gradually to achieve business continuity.

The company’s plant in Tamil Nadu has already been producing immunity and nutrition products which were included in essential items category, although beauty and home durable products were impacted.

Out of 140 shops that Amway has in India, 90% are open and a similar percentage of warehouses have also started functioning following government guidelines. Offices are also back with 33% of employees, he added.

“We have achieved business continuity in 60 days. After 90 days we will try and see how fast we can come back. By July I do expect us to come back to at least 80-90% of where we were in pre-lockdown,” he said.
Amway India Appoints Ajay Khanna as Chief Marketing Officer

Khanna has taken over the reins from Sundip Shah and will will report to Anshu Budhraja. Ajay Khanna joined the organisation in 1998 and donned many hats in various capacities

Direct selling FMCG company Amway India has appointed Ajay Khanna as the chief marketing officer. With over 24 years of experience in the FMCG and Telecom industry, Khanna has taken over the reins from Sundip Shah, former CMO, who will embark upon an entrepreneurial journey after spending nearly three decades in the corporate world. Based in Amway India’s headquarters in Gurugram, Ajay Khanna will report to Anshu Budhraja, CEO, Amway India.

With deep understanding of India’s dynamic marketing environment as well as the direct selling industry, Khanna has contributed to the remarkable success of Amway’s nutrition and consumer durables categories, Anshu Budhraja, CEO, Amway India, said.

According to Ajay Khanna, chief marketing officer, Amway India, India is a top priority market for Amway globally. “The evolving market dynamics, along with our differentiated sales channel, makes it an opportune time to introduce innovations for business growth. I look forward to further building the growth momentum created by my predecessor Sundip Shah and taking the business to greater heights,” he added.

An Amway veteran, Ajay Khanna joined the organisation in 1998 and donned many hats in various capacities. His trajectory with the company includes leading growth of the home-care/personal care, agriculture and insurance categories before taking on the category head role for the company’s biggest business category – nutrition and wellness in 2014. Armed with a deep understanding of India’s direct selling industry as well as the dynamic consumer landscape, Khanna has been instrumental in driving growth for Amway’s nutrition brand– Nutrilite, and consumer durables in addition to driving effective collaborations with the company’s direct sellers and cross-functional teams. Under his leadership, Amway team has engineered many successes such as the Nutrilite campaign with a brand ambassador, the best in class Amway Queen (cookware) launch, successful foray into Herbals through the Nutrilite Traditional Herbs range as well as into the consumer durables segment.

source
Amway India and Nestle India among violators of manufacturing standards, says Health Minister JP Nadda

Amway India and Nestle India are among food business operators who have been found to have violated the regulatory and manufacturing standards leading to recall of their products or withdrawal of NoCs, the Ministry of Health and Family Welfare on Friday said.

“The food business operators who have been found to have violated the regulatory and manufacturing standards leading to recall of products or withdrawal of NoCs of applications for product approval are Amway India Enterprises (Nutrilite cal mag D, Nutrilite B tablets, Nutrilite iron-folic acid tablets, Nutrilite Bio C, Poitrium-Vanilla and Nutrilite kids drinks mixed with fruit flavor). Monster Energy India (Monster energy drink), Pushpam Foods (cloud 9 energy drinks), Hector Beverage (Tzinga energy drink), Akoaroma Co (Akoaroma flavoured water), Nestle India (maggi instant noodles), Pushpam Foods (restless energy drink), Barry Callebaut India (milk compound, dark compound and white compound) and Jagdale Industries (Mulmin Plus capsules, Mulmin pro, Mulmin syrup and Mulmin drops) have been found violating standards,” Nadda said.

Nadda said that NoCs of various food products (more particularly the energy drinks) manufactured by different companies including the MNCs have been withdrawn and orders issued for recall of products details of which are on the FSSAI website.

“The cabinet has approved the Consumer Protection Bill 2015. The new Bill provides for establishment of a Central Consumer Protection Authority with power to investigate recall goods found to be unsafe,” Nadda said.

Source: dnaindia.com
Amway to make India regional hub

#DirectSelling #MLM #MLMNews #Amway #PCMC

Direct selling major Amway plans to make India an export hub for its operations in Middle East and South Asian countries, even as its business growth here has slowed down due to lack of clarity for applicable regulations.

The company also said there is an urgent need for detailed regulations to distinguish genuine direct sellers from sham players and to give a sense of legitimacy to the industry.

“We need more clarity in the regulations so that the growth level is up. Few years ago, it had a very strong double digit growth which has slowed down and there is a need for a better understanding of legitimate direct selling company,” Amway managing director & CEO William S Pinckney told PTI. (more…)
Amway India Launches New Range Of Hair Care

Amway products are trusted and used by people all over the world. Day by day Amway increases its product by adding new flavor of beauty care, hair care and hair styling products .There are various hair product produced by Amway but seeing the present scenario Amway has expanded its hair care and hair styling products under the brand Satinique.The poster and covers of products has come up with new looks, illustrations and info-graphics. The products also consists of nutrients and botanicals which act as a key booster in repairing our hairs.

Re-launch of products in new form are as follows-:

(more…)
High Court Granted Approval to Amway India to operate Bank Accounts

On Tuesday, Justice Nooty Ramamohana Rao of the Hyderabad High Court granted approval to Amway India to run 50 per cent of the cash from its bank account in the state. (more…)
Amway Measures 16 percent Hike in Odisha

Amway Group, India has presented a 16 percent of hike in the Odisha state during the financial year 2013.

The well-known international network-marketing group pronounced this news at a press conference in Odisha. According to the vice president of the east zone Mr. Diptarag Bhattacharjee, Odisha has appeared as one of the prominent state among the chief 10 states of India regarding development and business prospects.

There was also an announcement for the launch of a new line of summer colors under the brand Attitude in Odisha and in the eastern province. Bhattacharjee mentioned, “The latest launch of ‘Attitude Summer colors’ delivers a larger choice of colourful cosmetics for every user. The motive for the new launch aims on youth section and to grab a strong holds on the beauty section of Amway.”

The conference also had the presence of other known Amway dignitaries like, Bishnu Prashad Mohapatra (Amway India Area Manager, Odisha), Sarbani Bhattacharya (Manager, Corporate Communication, East).

In the year 2013, the Amway India group recorded a remarkable turnover of Rs 2,169 crore. The hike measured was of 20 percent compound annual growth rate in a five-year duration between 2008-2013.

Amway India is targeting to cross the Rs 5000 crore position of profit in the next five years.

Amway Corporation is the leading direct selling FMCG Company with worldwide revenue of approximately $ 12 billion.
Amway India Entering in The Retail Outlets Segment

Amway India is now counting on alternate options to grow business in India, having faced hard condition over the last two years. The subsidiary of the $12-billion US-based Amway Corporation had troubles with regulative issues over its direct-selling business, which even saw its senior management being charged with financial irregularities. It is now planning to expand retail base with some of the premium brands.

Amway India Enterprises MD & CEO Bill Pinckney shares ,Our beauty category has been giving a healthy and balanced double-digit growth for the last couple of years. In the next few years, our major focus would be on the health and beauty sector.

The Rs 2,280-crore company, which has been operating in the nation for 15 years, has opened up an Amway Beauty store in Chennai and plans to open more throughout major metros. These establishments will certainly not only display Amway’s healthcare and beauty products but will also provide customization, while buying products.

These retail stores will have experts, who would give recommendations and the future in this industry is customization, said Anshu Budhraja, chief operating officer, Amway India.

After Herbal Life, Amway is also planning to get in the weight management category and the same is slated to be launched in 2015.
After FMCG Amway planning to launch Home appliances

Amway India Enterprises posted a flat growth in 2013 in some southern states and now Amway India is expanding its presence with a plan to launch home appliances product in India. (more…)

Tag: amway india

Re-launch of products in new form are as follows-: